We talked about what technology had made available at that point that hadn’t been possible in years before. We talked about how we’re a family entertainment company first and foremost, versus a technology company. We wanted to tell the story about building a product so in-sync with families’ needs and behaviors that the technology would fade into the background.”
You have to make them believe how much you believe in it, and how much you want to go on that journey with them — even if neither of you knows how big it can get,” Jacob says. “When you’re in pitches you should make your case not to raise money but because you’re so excited about what you could possibly accomplish.
Read more: http://firstround.com/article/Tell-Stories-Like-This-to-Take-Your-Fundraising-Pitch-from-Mediocre-to-Memorable