Starbucks success!

The round tables in a Starbucks store were strategically created in an effort to protect self-esteem for those coffee-drinkers flying solo. After all, there are no “empty” seats at a round table. 

 The terms “tall,” “grande,” and “venti” are the size options that Starbucks offers. The company was correct to assume that once their customers learned the lingo, other coffeehouses, where you must choose from a small, medium, or large, would make them feel uncomfortable and out of place. 

More here,  http://whittakerassociates.com/not-just-coffee-starbucks%E2%80%99-rise-to-success/

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