Cuss of knowledge, only the tapper knows the music. Hard for others to find it out.
Ideas need to be
Simple: Are you mapping the existing memory train. Analogies/ Adages help do that, therefore click.
Disney treating its employees as ‘Caste members’ – when you are dressed ‘in caste’ (of a movie) you wont smoke/ take breaks in front of camera. (Simple metaphor), while Subway calling their employees as ‘Sandwich artists’ – now they are not expressing any creativity so why ‘artists’?