Made to Stick

Cuss of knowledge, only the tapper knows the music. Hard for others to find it out.

Ideas need to be

Simple: Are you mapping the existing memory train. Analogies/ Adages help do that, therefore click.

Disney treating its employees as ‘Caste members’ – when you are dressed ‘in caste’ (of a movie) you wont smoke/ take breaks in front of camera. (Simple metaphor), while Subway calling their employees as ‘Sandwich artists’ – now they are not expressing any creativity so why ‘artists’?

Unpredictable

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